8, football fans who have decided to cut the cable cord have plenty of options for streaming NFL action this season. Oestlien said YouTube would not do so for YouTube TV.With the NFL season ready to kick off Sept. However, the company gave many subscriptions away for free to induce satellite signups. YouTube is also planning to integrate shopping into the football offering and tap into some of its top creators to produce behind-the-scenes content on game days.ĭirecTV reportedly had about two million Sunday Ticket subscribers. Fans can look for Sunday Ticket Primetime Channels signup links in YouTube sections like Movies & TV, the NFL’s channel and watch page and search results. Of those features, Primetime Channels will have key plays and the four-game view. On YouTube TV, features include being able to view four games at once (including the local contest), unlimited DVR storage, personalized recommendations, the choice to view key plays, NFL fantasy data, real-time stats and “hide spoilers.” Hide spoilers is a settings function that turns off other game scores crossing the screen. YouTube is adding several features to Sunday Ticket, though they will not be consistent between YouTube TV and Primetime Channels. But, you know, we’re hopeful that we can start testing some new packaging concepts later in the season.” “We’re doing research on that right now to figure out what are the right types of packages that would be interesting to users,” Oestlien said. What is not included, so far, is the holy grail for Sunday Ticket groupies: buying a single team or even a single game, which DirecTV never offered. There now are no restrictions on choosing the online product. Previously, fans who wanted Sunday Ticket needed a satellite dish, though in areas where that wasn’t feasible an online version was available. When you calculate the all-in price of what you’re actually paying to get access to Sunday Ticket, we think we’re going to be able to offer something that’s really price-competitive, really simple, and easy to understand.” What’s different? “Although sticker prices are sort of similar today to what they might have been in the past, historically there was a lot more that came with getting access to Sunday Ticket, multi-year contracts, a bunch of incremental fees that were charged, different things like that. “One of the things we really wanted to do is introduce a much greater level of simplicity and clarity in the pricing for users, so if you have YouTube TV, it’s an additional $249 at this point (with the presale discount), and if you don’t have YouTube TV if you’re not ready for it, you can buy (Sunday Ticket) as a standalone subscription,” Christian Oestlien, YouTube’s vice president of product management, said. Before June 6, the prices are $249 and $349 for the package on YouTube TV and Primetime Channels, and $50 more with RedZone.
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